IE University

Dual Degree International MBA + Master in Digital Marketing

IE University

Degree:Master
Field of Study:Business Administration and Management, General
International Business/Trade/Commerce
Marketing/Marketing Management, General
Course Based:Yes
Length:23 Month(s)
Cost per year:*
National: $183,373

This cost is an approximation.



Careers:Advertising ManagersBanking, Credit and Other Investment ManagersFundraising Consultants

Description:

The world of advertising and marketing is experiencing a digital revolution, and companies in every industry are quickly becoming aware of how important it is to listen to the customer. What’s more, they must use the information gathered to drive engaging, creative and cohesive campaigns that are seamless and effective—no matter the channel or medium. Now more than ever, the digital marketing industry needs leaders who can guide businesses through this exciting time; drive innovation in products and services; and build globally successful strategies and campaigns.

This Dual Degree aims to shape ambitious professionals in the business and marketing worlds into the versatile and innovative leaders of tomorrow. By combining the flagship, full-time International MBA with the Master in Digital Marketing, students will graduate with both the advanced management skills and marketing expertise they need to reach the top.

Prerequisites:

These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.

    Requirements:

    • Bachelor degree from an accredited university*
    • Official university transcripts (certified translation into English or Spanish)
    • 1 page CV/Resume. See the example here.
    • Personal statement
    • Contact information of two relevant academic or professional references.
    • English language certificate – we accept the TOEFL (minimum score of 100 but 105 recommended), the IELTS (minimum score of 7 but 7.5 recommended), Duolingo English Test (minimum score 130) or a Cambridge Advanced level. A certificate is not required if you are a native speaker, you completed an undergraduate degree in English, you have worked and lived for more than two years in an English speaking country, or if you have extensive professional experience in English. Nevertheless, should the Admissions Committee find it necessary, they may request one of the certificates mentioned above** .
    • Photocopy of current passport
    • Passport size picture

    *Possible additional legalization and/or translation requirements might be applicable.


    Please click here for more info.


    *The Online Application Form is only the first step. An entrance exam is required to students. More details on “Entrance exam”.


    **The validity of all previously mentioned English language certificates for IE University's admissions process is two years from the date you took the exam.

    Test Scores:
    • Test of English as a Foreign Language (Internet Based) or International English Language Testing System (academic or immigration) or DuoLingo
    Additional Admission Requirements:
    • Letter(s) of Reference
    • Resume/Curriculum Vitae
    • Statement of Research Interests

    Candidates are required to take either the ieGAT (IE Global Admission Test), GMAT or GRE tests.

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

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    Modified on July 27, 2026

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